NB: They're not called "People for the Ethical Treatment of People"

From here:

While many view the contentious border fence as a government fiasco, an animal rights group sees a rare opportunity.

People for the Ethical Treatment of Animals plans today to announce an unusual marketing pitch to the U.S. government: Rent us space on the fence for billboards warning illegal border crossers there is more to fear than the Border Patrol.

The billboards, in English and Spanish, would offer the caution: "If the Border Patrol Doesn't Get You, the Chicken and Burgers Will — Go Vegan."